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How digital marketing trends could predict this year’s Oscars
Though the winners of the film industry’s prestigious Oscar awards are decided by a secretive panel of judges, one digital marketing firm believes that this year’s trophy winners could be
[Read more]Three digital marketing stats to boost your Christmas
Once upon a time, in the run-up to Christmas would have been characterised by shoppers flooding the UK’s streets, queuing up along high streets to sniff out the best festive bargains. Today&rsqu
[Read more]Marketers name mobile ad fraud as top digital concern
Just shy of half (49.6 per cent) of marketing professionals say that advertising fraud is their top concern when marketing on mobile platforms, new research has found, suggesting more work needs to be
[Read more]More IT pros consuming B2B content, study suggests
IT decision-makers are consuming more business-to-business content, a report suggests, giving B2B marketers a new acquisition opportunity.
[Read more]Digital ad spend up 20%
Digital advertising spend is up 20 per cent, according to separate studies released recently.
[Read more]'Only half' of digital campaigns reach their audience
You’ve got a message. But is the message getting through?
[Read more]Marketers plan budget increase in 2017
Nearly three-quarters (74 per cent) of senior marketers are planning to up their spending on content marketing next year, research shows.
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