The internet has enabled companies to reach out to clients and customers across the globe. It breaks through barriers and creates connections between people who would otherwise be well out of each others' reach.
Although the net has proven to be an invaluable tool for businesses, competition is fierce and you can be sure that if your rivals haven't already established a strong web presence they are well on their way to doing so.
To compete in this environment your company needs to be visible and it needs to capture people's interests and attention. Good copy has a crucial role to play in achieving these aims through audience engagement and search engine optimisation (SEO). Ticking off these two marketing approaches can make all the difference between winning a customer and losing them to a competitor.
A website that manages to engage a visitor through well-written and relevant content will most likely have high traffic rates of both unique and return visitors, as word gets around. Site 'stickiness' also tends to improve as engagement increases and people spend more time exploring what the site and the business have to offer.Conversely, if your content fails to concisely reflect your message, you run the risk of visitors losing interest and leaving the site before they've even seen your product.
But the positive impact of good copy on SEO means that it comes into play even before a potential customer has made it to your site.
Google has always insisted that sites populated with well-written, unique and informative content will be recognised and rewarded by its search algorithms and this is becoming increasingly important for businesses that rely on search engine traffic to turn a profit.Employing the services of copywriters with knowledge and experience in the fields of online marketing and SEO alongside your own professional expertise will ensure that your company captures the attention of both the search engines and your customers..
What kind of copy would work best for your business?
We have a team of talented writers who will work with you to deliver exactly the copy you need to make your site stand out and engage with your audience. On a regular basis, we provide our clients with:
- Sales copy and landing pages
- Static page copy
- Frequently Asked Questions (FAQs)
- Blog posts
- Social media posts
- White papers
- Press releases
- Proofing services
- Case studies
If you have something else you need writing or editing, please do get in touch and we will do everything we can to help.
The next step in getting a quote for sparkling copy written for your website
Perhaps you're just launching your website for the first time and want guidance to see you through the writing of each page or maybe you're conducting a complete overhaul of the content you have had in place for years.
Wherever your business is in its online development, we can build a plan to deliver your content as and when you need it, while helping you to identify where it will be most effective in improving your SEO rankings and engaging with your customers.
Speak to us today about how our specialist features and analysis services can transform your site into a go-to source of industry knowledge.
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