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Consumer-centric marketing to take centre stage, report suggests
Brand marketing could be about to be replaced by consumer-centric marketing, a new report has found.
[Read more]Google update wants content marketers to focus on user experience
Google is cracking down on websites that use pop-up ads or videos when you first click on their site with an algorithmic update nicknamed 'Phantom III'.
[Read more]Marketers needs to focus on advocacy, claims former McDonald's digital strategy officer
Marketers need to focus more on customers and advocacy rather than just their brand, according to former McDonald's chief strategy, customer and digital officer, Pierre Woreczek.
[Read more]What will content marketing be focusing on in 2016?
With Christmas on the horizon, many industries are winding down for the year, but there can be no rest for the younger and more revolutionary industries out there, which content marketing must count i
[Read more]Digital marketers 'increasingly satisfied with conversion rates'
Digital marketers are becoming increasingly satisfied with their conversion rates, according to
[Read more]Guardian and Independent rank as top online news sites
The Guardian and The Independent have ranked as the most popular online news sites during the month of September.
[Read more]Companies 'still struggling' with multichannel marketing
Businesses are reportedly still finding difficulties with their approach to multichannel marketing.
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